If you’re fetching constant website traffic but struggling to convert those visitors into clients, the problem may be your website bounce rate. The bounce rate can be defined as the rate at which website visitors ‘bounce off’ before conversions. Your business website must be the most crucial element of your digital marketing strategy. A number of discrepancies in the web design can cause a high bounce rate, including obsolete aesthetics, or even slow loading time.
Let us help you with these 12 web design changes that can improve website bounce rates:
Locate your ads innovatively
If your video ads, pop-ups, or text ads are placed too close to the navigation bar, then the quantity and placement of such ads on your website can instantly turn off visitors. Make use of a few ads and add them adequately far away from your content. This way your viewers won’t get confused and clearly browse through the content.
De-clutter for speedy load times
Heavy loading time on the website is always a turn off for visitors. Thus, as the owner of an online business, you must take measures to fix such a difficulty. Optimize your images so that they consume less bandwidth without impacting the way images appear on your website. Along with this, it is recommended to remove or deactivate all plugins that are not essential.
Place your call of action properly
Online users decide whether or not they like a particular website in the first couple of seconds. Optimize the area where you know your users are looking at. It must instantly describe what you are selling and there must be a prominently visible call to action.
Showcase customer reviews
Customer reviews on your website can make things really work in your favor. Transform your testimonials into success stories with storytelling factors like illustrations, videos, or audios to present to your clients. Users love success stories and always desire to read more.
Be on point
Always be particular, precise and avoid vague words to describe your products. For better results, always fulfill your promises. Never try to lure your visitors with things you can’t deliver on what you’re promising.
With more advanced technology, users are now more inclined towards visuals, games, and music. The text has now become the most repelling means of communication. Content can be made more pleasing if it’s companied by an innovative video clip or images. Because they can develop more curiosity, interest, and encouragement to read what you have to say.
Introduce social share features
Each blog on your website must have feature buttons in the corner so that your readers can easily share your informative blogs without having to leave the website. This way you can promote your brand without compromising on your website bounce rate.
Introduce a contact page
A contact page is an indispensable element of any online business website. The contact page is how customers can get in touch with you if they have any queries related to your services. If they cannot search for a means to connect with you, they may be more likely to go to your competitor’s website instead.
Mobile-friendly is a must
With the majority individuals using the web on their mobile, you can easily lose out if your business website is not mobile optimized. It is always best to have a mobile-optimized version of your business website. It must contain all the essential data that the customer needs to see.
Use appealing headings and colors
The main reason for the high website bounce rate is mostly when the website is monotonous and dull. By spicing it up with bright images and dividing the content with prominent headings, you can make your content a lot more interactive and engaging for your readers.
Organizing your website data into concise and simple to read infographics can keep your web page informative and captivating at the same time. An attractive infographic can keep your reader on your website while conveying the same information as numerous paragraphs would have done.
With modernization at a rapid pace, you must remember to consistently optimize your website and update it based on the changes in the area. You must routinely monitor your website to make sure that everything is working smoothly and there are no harmful bugs.
If you like the above-mentioned web design tips, consider hiring one of our website design expert professionals at SPARK services to make these changes for you.