A strong social media strategy can work wonders to entice a lot of new eyes to your service or product. It can help establish you as an invaluable resource in the industry and gain lots of visibility for your brand. Used the wrong way, and you could end up sending thousands of valuable marketing money on a dispersed strategy that tries to hit too many birds with one stone and fail to entice a solid audience. Social Media is an everyday changing concept and one needs to keep up with it regularly. There are many social media trends revolving in the market and to be successful you must implement some.
We at SPARK Services have listed 3 most crucial ones for you.
1. Shift to online shopping on Instagram
COVID-19 has forced businesses to jump to the “new normal” to make sure that the sales are always up. With new measures, e-commerce, which was not utilized much by brick-and-mortar stores showcases increased adoption. This shift to contactless shopping can be further accelerated with social platforms like Facebook and Instagram, where there is the integration of in-app purchasing.
For this you can do the following:
- Collect data from the leads and customers to stay in touch with them.
- Research and use video formats to search for the one that supports your offerings.
- Set up a retargeting ads strategy to increase the overall revenue.
- Pay attention to user experience and mobile optimization for your website.
Also, consider adding Instagram reels to your social media marketing strategy. The choices are endless. Watch customers, leads, and views roll in as you get comfortable with this form of marketing.
2. Cs of COVID-19 content
Even if the pandemic is fixed in 2021, the after-effects will be felt for years to come. The shadow cast by COVID-19 will most likely linger, making it difficult for customers to forget its difficulties. Businesses will need to adapt their communications with this in mind – with the tone of 2021 shaped by the Cs of COVID-19 content:
Like for instance, now all businesses will have to adapt to contactless payments. If this trend is not followed, your business can definitely face a downfall. Also, now is the time to move towards socially conscious marketing. This is a socially conscious generation who judge a brand on the basis of its impact on equality, diversity, environmental consciousness, and so on. This helps in creating an emotional connection with them.
3. Augmented Reality (AR) is going to the new thing
Virtual Reality (VR) includes the creation of a replicated environment from the use of computer technology. Currently, VR has shifted beyond gaming where its application has moved into education, retail, travel, and even urban design. VR Commerce is transforming how companies do business and how payments are made.
While one can moot that mobile apps in their present forms already allow seamless payment processes, VR payments offer a more real and tangible experience, which may end up being more appealing to consumers. Facebook and Instagram are platforms that are offering AR filters on social media. Their popularity has motivated various brands to come up with their personal versions. It is believed that this trend will continue to move ahead in 2021 and as the technology evolves, more brands will jump on this bandwagon.
We at SPARK Services recommend that before starting any new initiative in 2021, jot down a few goals you’d like to accomplish by using social media marketing. Take a look at your current accounts and what you’re missing. After doing that, you can craft some posts based on it. If you need suggestions, you can always reach out to us at SPARK Services.
Many businesses try too hard and it’s transparent – users are savvier than ever, and they clearly know when you’re not being genuine. Rather than trying to sell to your audience, interact with them instead. Why not humanize your brand by curating posts on a more personal level – show the individuals behind the business. Social media marketing is entering a new era, which, is increasingly being driven by technological development. In order to adjust these new technologies, brands need to develop a cohesive marketing technology stack.
We at SPARK services can help with that. Contact us today if you’re ready to take your social media marketing to the next phase. May your business reap huge rewards for your efforts.