5 Powerful Instagram Marketing Tips

5 Powerful Instagram Marketing Tips

Since its creation, Instagram has become an ultimate platform for sharing photos. With about 800 million active monthly users on the site, this site sees more than 60 million photos posted every day, and 1.6 billion daily “likes”. Also, there are many influencers on the site with a massive amount of followers.

This vast outreach makes Instagram a site worthwhile for marketing. Here are some useful Instagram marketing tips which will actually work and make your brand popular among your targeted audience.

1. Switch to a business profile.

Before you start thinking of marketing strategies, switch to a Instagram Business Account. You can easily switch your current profile to a business account. There are many benefits of a business profile. For example,

  • Followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website.
  • A business profile enables you to create and publish Instagram ads without using Facebook’s advertising tools.
  • You can access Instagram analytics tools, known as Insights, which provide stats about the impressions and outreach of your posts.

2. Use the free Instagram tools.

Business profiles on Instagram are not much different from Facebook business profiles. Through Insights, you can check your engagement data and get a breakdown of the demographics of your followers. This includes information on their age, gender, location, and most active hours.

These free tools are super useful as through them, you can understand how the users are reacting and receiving your content. This useful knowledge can help you in adjusting your content and engaging your audience better. 


3. Post teasers of the products as gentle promotions.

Ever thought that you can actually sell more products by posting product teasers on Instagram? Well, you can certainly do so! Instagram is a great place to promote your products through such interesting posts. You just have to play your cards right to make sure that you do not annoy your users because if you’re too pushy, then your followers can run away from your pages. However, the product teasers are a simple way to talk about your product and enhance the excitement and curiosity without looking too “salesy“. 

4. Create sponsored ads.

Instagram ads are a commonplace on the platform. The best part is that you can control exactly how much money you want to spend on them by making an ad budget. You can either choose to showcase only one sponsored ad or multiple ads. Doing this can give your brand the ability to target audience in an effective way. With these ads, brands can promote their photos to anyone which fits their target audience and increase their reach.

For sponsored ads, you can use content which is engaging and also appealing for your targeted demography. You can also turn existing posts in sponsored ads. Given below are many different forms of sponsored ads which you can use for your instagram marketing.

  • Photo
  • Video
  • Carousel/Dynamic Ads
  • Stories
  • Stories Canvas

5. Use Instagram stories.

If you want to generate leads, Instagram Stories are a great help for you. Instagram stories are different from regular Instagram posts because they are displayed in a “slideshow” format. They can be seen for only 24 hours, and can be saved to any of your devices and reused any other time.  The benefits of Instagram Stories for businesses are truly endless. Firstly, stories are displayed at the top of the follower timelines where users will go and view them daily. Brands post behind-the-scenes stories, or excluive previews via Instagram Stories to increase engagement.

Additionally, with Instagram you can experiment with different types of content in the Stories feature, like photos, short video, rewind video, live video, GIFs and Boomerangs. You can tag other accounts in your Stories, and collaborate with another brand or influencer.

If you are new to Instagram and don’t know how to use these tips to your best, at SPARK Services we offer affordable social media marketing services for our clients in Muskogee and throughout the nation.

So go on, check out our packages and call us in case you wish to start on your brand’s Instagram marketing!

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