Modern website designing is a completely relative phrase. Many people find the websites built in the year 2009 are still modern, whereas many find the websites built in the past year to be pretty outdated.
The one thing that we know about website designing is that the simpler you keep it, the more attractive it may seem. You don’t need to add too much stuff on your website and fill it with a wide range of colours. Keep it simple and attractive enough. The simpler it will be, the easier the users will be able to make their way around. And that’s why we have come up with five small design factors that will help you with designing your website.
1. White Space Is Important
Keep in mind that white space is really important. You don’t need to keep it entirely white. By white space, we are referring to the empty space that simply acts as a buffer between the different elements of the page such as sidebar, copy, margins and more. You should keep a room enough for the things to breathe. Don’t make your website crowded. Otherwise, you won’t be able to direct the attention of the visitor to the important stuff.
If you purposely design your website with white spaces in mind, then you will come up with a design that’s absolutely simple and well-organized.
2. Strong, However, Limited Color Palette
When it comes to website design, color selection is a must. You must understand which colors to select and how you should use them and where. You can make use of a strong color palette in order to represent your business goals.
The businesses that hold primary, as well as secondary colors, have enough wiggle room to work with in case they want to create more elements for their business website. How you use colors in your design is really important. If you use too many colors, then the design will turn distracting. Hence, you should go with website designs that have only two or three colors in the design.
You can take a look at websites like Amazon and Apple. There isn’t a rainbow of colors used on the website. Instead, they have kept it simple. Learn from them and implement such a design on your website.
3. Clean Backend Coding
Not only your website must be visually appealing but also should function effectively. You need to focus on the backend as well. A great website involves a good amount of coding in the backend. This will determine how your website performs. Hence, you must find developers that will perform clear coding for the backend as well.
4. Relevant CTA
CTA is an abbreviation for the call to action. Your endgame is to convert your website visitors into conversions. You need them impressed enough to buy your products and services. And that’s what a good website does for you. Your business website is meant to connect you with your customers. After you are able to make this connection, you will want to retain some kind of a relationship with your fellow audience.
A few things like free downloadable e-books, subscription forms, free consultations, free product forms are considered to be great CTAs. You should strategically put them on your website. This will help you collect some information about the people visiting your website. They will put in their information because they are particularly impressed by your website design and want to avail the latest offers and discounts. You should learn how to incorporate the relevant CTAs in the different sections of your website.
Do you want to improve your ranking on search engines? Well, SEO is the answer. You are designing the website to impress your users, but also keep SEO in mind. Many of the SEO elements are invisible to the naked eye. Alongside, you need to give equal importance to the On-Page as well as Off-Page SEO. You can use some design optimizations like title tags, meta tags, heading tags as well as other HTML coding in order to help your website climb up the rankings.
Keep it simple and attractive. That’s the first point that we mentioned, and throughout the whole website designing process, it’s the most important one. And if you simply follow the above tricks, then you will have an attractive enough website for your business in no time!