When you create a logo for your brand, is it branding or marketing? Or what about the time when you post something on Facebook, is that considered as branding or marketing? Confused? Well, don’t be.
If you are wondering what’s exactly the difference between branding and marketing, read on to get your questions answered!
What is Branding?
Branding tells you who you are—and marketing is how you build public awareness. Branding is your strategy, and marketing consists of all the tactical goals. One must understand these basics to understand branding.
- What are your brand’s core principles and values?
- What is your brand’s mission motto?
- What is your brand’s inspiration?
- Why do you want to offer your products or services to your target audience?
- What makes your brand unique?
- What is your internal company culture?
- What is your professional sense of style?
- What are your communication characteristics?
- How do you want people to feel when they think of your business?
- How do you want customers to describe you as a company?
Answering these questions will help you to know the difference between branding and marketing. Your branding will cultivate what your customers expect and what they will experience when they use your products or services.
What is Marketing?
Marketing refers to the tools which you utilize to deliver the message of your brand. Marketing will always change and evolve, like the products and services which you offer can continue to change and evolve. Marketing will be specially geared towards sectors of your target audience, and can support the core values of your brand.
Basic Tools of Marketing
- Content Marketing
- Social Media Marketing
- Pay Per Click Marketing
- Mobile Marketing
- Print Campaigns
The Difference Between Branding and Marketing
Branding is at the core of your marketing strategy, so remember that branding should come before marketing. Also even if you are a small business, still you need to maintain good branding.
Your brand keeps your clients engaged and makes it a foundation upon which you will build consumer loyalty. For example, the restaurants and retailers in your local area use their brand which keeps customers coming back generation after generation. Also, consider where you order and pick up prescriptions for yourself and the family. So whether you have a pharmacy or drugstore you shop in, whether is locally owned, or part of a bigger chain, you must know how to create and maintain brand loyalty through branding.
While marketing methods continue to evolve, and respond to the current industry and also to the cultural trends—branding remains the same. Even if you make adjustments in your brand identity or approach, still these will typically be in response to your growth or services which you expand.
Want to know more about branding or marketing? Or are you looking for expert help for branding and marketing of your company? If yes then connect with SPARK Services now and learn more about how we can use our talent to help your brand flourish!