When you create a social media presence for a client, it is very important to maintain regular reports. Client reporting is important for any manager as it helps you keep a track of your performance. It is a simple tool that helps you assess the strengths and weaknesses of your strategies. It maintains a record of how well your client’s campaign is progressing and further builds stronger relations.
Creating a social media report may seem easy. After all, it’s taking some information and putting it together. Unfortunately, it’s not that easy. Your job is to make easy reports that can be understood by anyone. Otherwise, you won’t really be able to get through to your audience. Here are some tips to help you make creative and easy reports your clients will surely love.
Set Smart Goals
Your goals for any project should be specific, measurable, achievable, realistic, and timely- SMART. Social media objectives should always be about your client and your client only. Figure out what your client wants and make that your objective. It shouldn’t be something abstract or unmeasurable. There is no purpose if it can’t be perceived. Make sure to not set unrealistic goals. That does not mean that you don’t aim high and go for the prize. By setting an achievable goal, you go one step closer to the next one. And always deliver on time. Set goals for the deliverables within time. That way your job is done fast and your client is impressed.
Keep the Clients Informed
Social media is an ever-changing market and it’s important to keep tabs in real-time. You have to keep up with any changes and be ready to respond. With the right marketing software, you will be able to create a customized dashboard for each client and share all the vital data with them almost immediately.
Choose the Relevant Metrics
It is important to discuss with your clients as to what metrics they want accurately monitored. Not all data is relevant and some metrics like likes or shares will also boost your client’s morale. This will also help to build future relationships. Some common metrics that clients want are the size of your social platform, the volume, involvement, and activity, target audience, background, etc. Impress your clients with reports showing them only what they want to see.
Duration and Length
Decide how often you want to be sending your clients the reports. If they have left it to at your discretion, make sure it’s regular and not too far apart. Otherwise, discuss it with them and set a duration. It is good to keep the clients informed about the situation regularly. Don’t make your reports too long or complicated. Keep it short and sweet, something that your client can just skim over.
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