Many business owners tend to underrate the importance of Pinterest. Though Pinterest may not be as big as Facebook, it is certainly an important social media platform having a deep penetration in female demographics. According to a study, about 68 percent of U.S. women between 25 and 54 years of age use Pinterest. While you might think that Pinterest is only popular among men; yet 40 percent of new users are men.
So, in case you do not have a solid strategy for using Pinterest, you are missing out on some key opportunities to reach out to potential new customers. But it’s easy to get started, read on.
Why use Pinterest for business?
People use Pinterest a bit differently than how they use Facebook and Instagram. Pinterest is a network where people look for ideas, including specific inspiration and recommendations to buy new products. According to eMarketer, Pinterest is only second to Facebook in influencing the purchase decisions of U.S. users.
So, to get you started on Pinterest? What are the few essential tips? Here they are:
1. Add keywords in your boards’ titles.
Pinterest has amazing search capabilities. You can help more people locate your business by simply using targeted keywords in your Pinterest boards. You can also select a category for every board to help people find you.
2. Build relevant links back to your website or blog.
To attract your Pinterest followers back on your website, you can add your website link in your Pinterest boards’ descriptions and in the ‘source’ of your pins.
3. Embed pins on your blog pages.
Embedding pins on your blog pages is easy and also is a great way to get more repins. You can also embed your Pinterest profile with a follow button on your blog page.
4. Share your pins and boards on other social media platforms.
You can also share your pins and boards on other social media platforms like Facebook, Twitter, and Instagram. Who doesn’t like seeing a bit of inspiration? 🙂
5. Be consistent.
Consistency is the key to success in Pinterest marketing. You should keep pinning at regular intervals and engage with other users to really grow your profile’s visibility.
6. Keep your pins unique and interesting.
Like blogs should be exciting, your pins should also be attractive, interesting and catchy. You should try to be as unique as possible to beat your competitors!
7. Have a pinnable image on every blog post.
Always use a bigger image of 735 x 1102 because Pinterest loves tall, vertical images. Such images will surely attract the attention of viewers and help you get more repins.
Exciting, isn’t it? We know it is! So, if you haven’t started on your Pinterest marketing yet, get started today! Or if all this sounds overwhelming to you, get the experts to handle the job. Check out our affordable social media marketing services!