Having your business website optimized for conversion represents a unique opportunity to gain a competitive edge over your competitors who do not understand the advantages of conversion rate optimization, or have not committed energy and time to a proper optimization strategy. Many businesses are now beginning to focus on the significance of conversion rate optimization because it enables you to lower customer acquisition costs by gaining more value from the traffic already visiting your website.
When you begin listing all the advantages a high conversion rate brings to the business and online presence, investing in a good web hosting to optimize your website’s conversion rate becomes a no-brainer.
What is Conversion Rate Optimization?
When it comes to marketing online, you can generate more revenue in one of the two ways. You can improve the effectiveness of your website to boost sales with the same amount of traffic you are presently receiving, or you can drive extra traffic to your website in order to advance sales. Conversion Rate Optimization (CRO) focuses on the former. With CRO, you can evaluate your website’s sales funnel to identify ways to improve your website in order to get a higher percentage of people to sign up for your service or product.
Why is CRO valuable?
Conversion rate optimization is vital because it generates more sales for the same amount of traffic you are currently receiving.
- Increases website profits
This is a major benefit of CRO. You don’t need to pay for advertisements for your website as CRO gives immediate profits. This advantage will help you save money without even having to invest in further payments.
- No requirement of large budgets
CRO does not require huge sums of money for its functioning. In fact, it is a cost-effective option. With CRO, you can easily offer discounts, add testimonials, and logos to your website. These marketing practices are more cost-effective than paid advertisements.
- Good impact with search engines
Search engines like Google or Bing draw traffic to the website that offers proper products or services for which people search online. It will help you in boosting your SEO as well. CRO helps in making SEO practices less time-consuming while also maximizing the service to its best ability.
- Increase brand reputation
It is crucial to establish credibility and trust amongst your customers. When using CRO, the tool will take the aesthetics of your website into account and provide a more authentic look to it. The overall look of the website leaves a positive impact on the readers. Not only does pleasing aesthetics assist in building credibility with future clients, but it also improves brand reputation.
Role of web hosting in Conversion Rate Optimization
Deciding on which web hosting provider to go with can be overwhelming considering there are thousands of them on the internet. Below we have listed some ways in which web hosting plays an important role in conversion rate optimization:
- Website Speed
Over 70% of website visitors expect websites to load with a one-second delay. Almost 50% leave the website if it takes more than three seconds. As a novice, you cannot overlook this kind of metric, especially for e-commerce websites. Before you go live, you must ensure that your page speed is insanely fast, or else it might lead to low conversions and massive traffic loss.
Cybercrime is on the rise now more than ever. Cyber-criminals often use the web host to gain access to your website. If such a case occurs, your revenue can drastically drop in a matter of hours. Also, during a breach of data privacy, your customer’s data can be stolen and misused. This is why it is important to take steps to ensure that your web hosting provider has the best tools and capabilities to secure your online business. The web hosting platform must have vulnerability scanners and reliable malware protection in place to ward off any suspicious code that cyber-criminals might use in the original source codes.
In simple terms, a Domain Name System (DNS) is like the phone book we all have on our phones. It acts like the directory that interprets the domain name one acquires and uses into IP addresses. Most novices ignore this as it can be provided by the hosting provider. However, they all tend to be more expensive than third-party providers. There are numerous DNS providers, but you must go for an all-in-one web hosting provider, which makes management easier and saves you the time required to learn technical skills for integrating different parts of the website to have it finished, up, and running.
Search Engine Optimization is not just about researching the Google Algorithm updates and content optimization. It is about understanding how Google rankings affect your website search results and how your website hosting has a part in it. Page speed is a crucial ranking factor for all websites. So, how fast your web pages load, will determine how high your SERP rankings will be on Google. Again, here you must make sure that your web hosting provider isn’t creating hurdles in your website where it matters, and negatively impacting your SEO efforts.
Web hosting represents the foundation of any website. A reliable web hosting can enable your website to reach its full potential simply by offering stability and a helping hand when you require it. If you are looking for web solutions and require a team of experts tailoring a solution just for you, then contact SPARK Services now!
With a range of services, we offer the best solutions for you. Customer satisfaction is our major goal and we do our job seriously to achieve the same. If you have other questions, or would like to have a CRO audit completed for your website, or require a custom strategy created to fully optimize your website’s potential, contact our team today!