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Spark Services | All You Need To Know About Marketing Through Facebook Ads

Social media is an amazing way to grow exposure and traffic to your website, create loyal customers, and generate leads and sales.

Facebook is the most preferred social media platform for the majority of social media marketers. If you are still not investing in Facebook advertising, then you are surely missing out on a significant marketing opportunity.

Here are some ways in which Facebook ads can help in making your business successful online.

1. People spend a lot of time on social media, especially Facebook.

Facebook has a huge user base, almost of 2 billion people. It would be safe to say that you rarely can see anyone without a Facebook account these days. An American approximately spends 28 percent of his or her time online on social networks per day, and about 40 minutes are spent just on Facebook. And in spite of such a huge user base, Facebook only has 2 million active advertisers. You should surely not be the one missing out on such a huge opportunity! Right?

2. Facebook ads give you a scalable content promotion.

If you are constantly creating impressive content for your website, and you want people to know about it, then Facebook is a great platform for that. Not only organic sharing, but Facebook Ads can increase the reach of your content dramatically.

3. Facebook ads make targeting your audience easier.

Through Facebook ads, businesses can sort and target users by location, demographics, age, gender, interests, behavior, and connections. Facebook can also provide some excellent features for targeting:

  • Track the customer purchase behavior
  • Enhance creativity with life-event targeting
  • Use custom audiences to cherish leads and build loyalty

4. Facebook ads enhance remarketing.

Remarketing is a type of technology that shows ads of your business to people after they have visited your website, used your mobile app or given their email address to you. People will also see these ads when they visit or shop on other websites, use social media platforms, watch some videos, use other mobile apps, or browse Facebook. On an average, remarketing boosts the engagement rates by three times and increases conversion rates by two times. So combining remarketing with Facebook product ads can be a good win.

5. Facebook ads help in turning visitors into leads and customers.

If you want leads, customers, or sales, Facebook Ads is something you can definitely rely on. You can start applying behavioral and demographic filters on your audience in order to target your Facebook Ads to a more narrow group of people who may be interested in your products and services, and who can also afford them.

6. Facebook has beneficial features like call buttons.

Facebook gets about 1.39 billion mobile visitors every month and half a billion of Facebook users access the network via mobile. So, targeting mobile Facebook users is a huge opportunity. Also, calls to businesses are more valuable than clicks on websites and this is where the Facebook’s Call Buttons become the game changers. The users will see an ad, click on the Call Now button, and you can get a new potential client. Isn’t this quick and easy?

7. Managing Facebook ads is easy due to the tools.

Many entrepreneurs and business owners find Facebook ads “too complicated.” However, there are some indispensable Facebook Ads tools for easily creating and managing your ads. Also, if you still find them hard to handle, then do not hesitate to take an expert’s advice for Facebook and overall social media marketing.

At SPARKS Services, you will get excellent web and social media marketing services for your business. May your business be of any kind, SPARKS Services will always come up with efficient plans, and strategies to enhance its outreach and expand its client domain. Contact us today for details!

Also, don’t forget to add your comments, ideas, and questions below. We would love to talk!

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Robert E Allen Jr

About Robert E. Allen Jr. A Journey of Integrity, Innovation, and Impact Welcome to my corner of the web, where the confluence of technology, entrepreneurship, and ethical business practices come to life. I'm Robert E. Allen Jr., a proud native of southern Ohio, where my roots run deep into the fabric of community and hard work. My journey in the tech world began at Shawnee State University, a chapter filled with exploration and the beginnings of a lifelong passion for computer science. However, my academic path took a turn toward the prestigious halls of Penn State, where I completed my degree and set the foundation for what would become a nearly three-decade-long adventure in business. Building an Empire on Principles Nearly 30 years ago, I embarked on an entrepreneurial journey, not just to start a business, but to build an empire defined by a commitment to ethical practices and community service. Inspired by the Rotary four-way test—Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned?—my business philosophy centers on these questions, guiding every decision and interaction. This ethos has not only shaped my professional life but has also fostered a culture of integrity, trust, and mutual respect within my company and with our clients. A Family Man at Heart Beyond the world of bits, bytes, and business, my life is rich with love and laughter, thanks to my wife and our two wonderful daughters. They are my why, the reason behind every late night, every early morning, and every decision to push the boundaries of what's possible. Together, we've created a life filled with memories, learning, and love—a true testament to the balance between professional ambition and personal fulfillment. Looking Forward As I look to the future, my goal is to continue leveraging technology to make a positive impact on the world, guided by the principles that have brought me this far. I strive to innovate, to lead with integrity, and to inspire those around me to do the same. Whether through my business endeavors, community service, or simply by being a role model to my daughters, my journey is about creating a legacy that transcends technology—a legacy of positive change, ethical leadership, and a commitment to making the world a better place for future generations. Thank you for visiting my site. I hope to not only share my journey with you but also to inspire you to pursue your passions, lead with integrity, and make a meaningful impact in your corner of the world.