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Spark Services | How to Increase Engagement and Build Relationships with Social Media

Social media management refers to two-way communication between your business and your targeted audiences. Contrary to a simple like or repost of your online content, social media engagement refers to a more intense relationship with scope for advice, comments, and interactions on such platforms.

Such engagement is much more than just retaining customers, it is about indulging in a one-on-one conversation with the customer to start and build a healthy, trustworthy relationship. 

Comments are the highest form of engagement as it gives you the opportunity to interact with your customers and work on the areas of improvement. Leaving comments act as a better form of interaction, thus, qualifying as social media engagement. Here’s how you can increase your social media engagement and build long-lasting relationships:

1. Quality content:

It is up to you to create such content that helps your audience instantly connect to your brand story. Instead of advertising your products, focusing on what empowers your audience could be a better way to connect with them. Too much advertising can cause people to dislike your brand, the focus should be more on providing content that solves the customer’s problems. Even sharing user-generated content would prove beneficial like reviews and testimonials. 

2. Assess Audience Engagement:

Once you know what the audiences like, it is now time to measure their level of engagement through analytics. Such a study can help you monitor and understand what kind of content is favorable to you in terms of more comments, shares or likes. Once you found your scroll-stopper, waste no time and invest your time and effort on it. 

3. Indulge in Call-to-action:

This is essentially the next step in your social media engagement. Apart from posting valuable content for customers, you should also encourage them to indulge further. Examples for the same could be, when on Instagram people ask you to double tap if you like the post or ask leading questions like ‘what are your thoughts on’.

4. Engage Yourself:

At this point, you might have achieved a ball rolling content on your social media platform and instant CTAs. As important as these steps are in achieving a healthy relationship with their customers, it is important for you to engage with your followers manually. You have to take the time and effort to interact with your audiences on one on one basis through creative replies. Rather than a simple ‘thank you’, it is up to you to come up with interesting and engaging replies so as to show off your brand’s personality as well. Try asking questions and jazz the conversation with some emojis, polls, and GIFs.

When it comes to business marketing, Spark Services are unbeatable. Our ultimate goal is to provide all our potential customers the best solutions possible using the most modern technology available. The experts at SPARK Services are equipped with the knowledge to efficiently help you with engagement and building relationships with your customers. With plans ranging from bronze to platinum, we have separate dedicated options for all the social media solutions!

Robert E. Allen Jr.

About Robert E. Allen Jr. A Journey of Integrity, Innovation, and Impact Welcome to my corner of the web, where the confluence of technology, entrepreneurship, and ethical business practices come to life. I'm Robert E. Allen Jr., a proud native of southern Ohio, where my roots run deep into the fabric of community and hard work. My journey in the tech world began at Shawnee State University, a chapter filled with exploration and the beginnings of a lifelong passion for computer science. However, my academic path took a turn toward the prestigious halls of Penn State, where I completed my degree and set the foundation for what would become a nearly three-decade-long adventure in business. Building an Empire on Principles Nearly 30 years ago, I embarked on an entrepreneurial journey, not just to start a business, but to build an empire defined by a commitment to ethical practices and community service. Inspired by the Rotary four-way test—Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned?—my business philosophy centers on these questions, guiding every decision and interaction. This ethos has not only shaped my professional life but has also fostered a culture of integrity, trust, and mutual respect within my company and with our clients. A Family Man at Heart Beyond the world of bits, bytes, and business, my life is rich with love and laughter, thanks to my wife and our two wonderful daughters. They are my why, the reason behind every late night, every early morning, and every decision to push the boundaries of what's possible. Together, we've created a life filled with memories, learning, and love—a true testament to the balance between professional ambition and personal fulfillment. Looking Forward As I look to the future, my goal is to continue leveraging technology to make a positive impact on the world, guided by the principles that have brought me this far. I strive to innovate, to lead with integrity, and to inspire those around me to do the same. Whether through my business endeavors, community service, or simply by being a role model to my daughters, my journey is about creating a legacy that transcends technology—a legacy of positive change, ethical leadership, and a commitment to making the world a better place for future generations. Thank you for visiting my site. I hope to not only share my journey with you but also to inspire you to pursue your passions, lead with integrity, and make a meaningful impact in your corner of the world.