Are you a new blogger looking for ways to make your blog successful? At SPARK, we can’t stress enough how vital an informative blog is to your business and online identity. Whether you are blogging for business or just your blog, we’ve brought together some tips that will come in handy to optimize your posts even further.

We know that you want your blogs to be read, or else what’s the point of having one? Using these below-mentioned tips, you can ensure that your blog is on the right track to being the best.

1. Begin with thinking about how to monetize your blog

Several beginner bloggers make a common mistake of not thinking about the ways of monetizing their blogs. You may feel that you should start creating the content first, then try a few ways to increase the traffic or monetize. This is not ideal! Without finding ways to monetize your blog before you begin, you can hardly make money online.

You need to analyze your top competitors and understand how they monetize their sites. You can also find out their traffic generation sources and their ways of captivating readers and generating money. If you start to monetize your blog six months from now, you may have to wait for a few additional months, maybe even longer, before seeing any significant earnings. Whereas if you begin to monetize straight away, by getting the ball rolling quickly, you can easily make your first fifty to hundred dollars within a couple of months, which could increase over time. By the time six months pass, you would be in a different position altogether.

2. Be a bit off-beat

Remember that there are thousands of blogs available on the internet. So, amidst this completion, it is tough to build a successful blog that makes money.

So, before you kickstart your blogging efforts, you can go through a few posts of the popular blogs and observe their style and way of writing. You can see that these reputed writers have gained success by following a straightforward principle- being off-beat! So don’t be like them, be different! Provide something unique that your readers cannot find anywhere else, as this will differentiate you from other bloggers in your niche and help you stand out.

Don’t drown in the sea of bloggers who spin the same kind of content repeatedly, but instead make twists and take different approaches. Instead, take a look at the topics you tackle from a whole new perspective, and you will undoubtedly create a path to becoming an authority blogger in your niche.

3. Write detailed blogs

Did you know that articles with 2,000+ words generally rank higher on Google? This is because Google wishes to deliver the best information to its users, giving importance to the sites that publish in-depth articles. Thus, go with two detailed pieces instead of writing ten short blogs when you start your blog. This can help you in the long run by driving higher traffic overall.

But word count alone isn’t enough to determine how well your posts resonate with readers. The information must be top quality and must deliver high value. Quality content published for the right audience and which has something valuable to the readers will always trump word count. In addition, it is vital to understand that everything you post on your blog must be helpful to the people who are reading it.

4. Try guest blogging

“I’m not getting enough traffic” is the most common complaint from new bloggers. Guest blogging is the way out of this! As a new blogger, being a guest blogger on a more extensive blog can expose you and your work to more people who may never have heard of you otherwise. Build some quality links and increase your overall visibility by writing blogs for other websites which link back to your website. That’s how you get more traffic.

When a well-known, more extensive blog invites you to post on their blog and address their audience, they offer a stamp of approval to you and your brand. Never take this responsibility and honor lightly. When this occurs, you benefit from the reputation and credibility that the host blogger has earned over time.

5. Build your unique authority

Creating a solid brand must always be your top priority. However, developing an innovative brand and promoting it effectively can be a challenge. Curating a comprehensive online marketing strategy is the key to successful brand building, and blogging must be central to every company’s online promotional efforts. You cannot increase your blog traffic without increasing your authority. Follow these guidelines:

Don’t recommend the products or services you do not use: As a blogger, you become an influencer. You have the moral obligation to your readers and yourself to be accurate and honest. Readers look to bloggers for advice and recommendations. If you are writing a product review and getting paid, you must write a truthful and honest review detailing the pros and cons. Your blog can suffer if you promote something untrue to you. Companies come and go, but readers are forever.

Focus on what the readers like and maintain consistency: The tone of your blogs must stay consistent and must be tailored to the needs of your industry and the interests of the readers. For instance, a blog for a law firm will probably sound different than a blog written for a school. The more innovative your blog is, the more likely it will develop a consistent readership.

Keep the language simple and readable: The internet is a massive pool of information. One can find an immense amount of content on a single topic. But most readers look for content that is kept simple and easy to understand. In the first few sentences of the blog, they can quickly figure out whether to read it entirely or skip it and look for something readable.

Generate exciting and engaging content: This sounds obvious, but sometimes bloggers can become introverts. So, understand your objective, polish your writing skills, and try to understand your readers’ minds and interests.

We hope that this list of blogging tips will help you in your endeavor! Social media is also something you can’t afford to ignore when you’re a blogger. Keeping up with the demands of a high-quality blog is not an easy task. Working with a professional content creator will help to ensure that you get the traffic you need to hook your readers.

SPARK Services has experience creating professional quality blogs for many companies in a wide array of industries. Connect with us today to find out how we can help you!