You are currently viewing 7 Steps to Creating a Winning Social Media Marketing Strategy in 2018

We are halfway through 2018, and there are already some amazing advancements in social media marketing for this year. A majority of big and small brands are utilizing social media marketing and are taking serious efforts to enhance engagement. So if you want to be one of them too, you need a guide.

We are a team of expert social medians in Muskogee who have come up with a seven-step guide for you for a winning social media marketing strategy.

1. Ensure that your social media strategy goes in hand with your marketing goals and plans.

For chalking and implementing effective social media strategies, you must first determine your overall marketing goals. Also, you need to set realistic and achievable marketing goals and know that your progress is going to be gradual.

After you do that, you need to choose the suitable social media channels according to your necessities. For example, if your brand is something related to fashion, art or handicrafts, you may indulge in Pinterest, Instagram and Facebook marketing. Some of your major goals can be:

  • Increasing Brand Awareness
  • Higher Quality of Sales
  • Maintain a Loyal Follower Base
  • Create a Good reputation in the Related Industry
  • Curb Competitors

2. Take an overview of your viewers and their engagement.

To run an effective social media marketing campaign, you first need to take an overview of your viewers. For that, firstly, look into the demographics of your viewers. Doing this also gives you a fairly clear idea of their choices and preferences. This information is very helpful in curating content and posts on social media which engage specific people.

3. Do research of your competitors.

Before you start implementing your social media strategy, it is smart to research our competitors.

You can easily search your competitors through Google search and get an idea of what kind of content they generate on a daily basis. Although you should not steal or replicate that content in your campaigns, you can still get a clear idea of market condition and competitive strategies.

4. Build & create engaging social media content.

Content is the cornerstone of every marketing effort that you take. Firstly, it is imperative to develop quality content which suits your brand identity. You should post your content regularly, but avoid over posting, as it will only lead to disinterest in the viewers.

Secondly, add video posts and vital content like infographics on your business’s social media accounts. According to some statistics, approximately 90% of online shoppers believe that product videos help in making the purchasing decision.

5. Engage with the viewers and followers.

Social media platforms are spaces to converse, discuss and share content. Use this space for networking and bonding with your viewers. Take part in social media discussions relevant to your brand, trigger discussions, hold polls, and answer to the comments and questions of the viewers. This will bring about an effective engagement and your viewers will find you approachable and receptive to their needs.

6. Post at the right time for better engagement.

It is smart to understand the right time when you should post your content. Choose the time when viewers are active online and also, your managers are available to respond to them.

On average, the response time for a social media post is considered to be 10 hours. So, post your content at a time to get the most engaging 10-hour window.

7. Keep a track of your efforts, results, and shortcomings.

Have a bird’s-eye-view of your social media activity for getting a good perspective. For this, you can use effective tools like Google Analytics, which help you to see which posts drive the most traffic, conversions to get an idea of your social media marketing performance.

These tips may have made social media marketing sound easier; however, it needs substantial dedication of time and effort. So why not delegate this task to the ones who are experts in marketing? We at SPARK Services are a team of dedicated professionals who are passionate about promoting businesses through our excellent marketing skills.

Explore our affordable social media marketing plans in Muskogee today!

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Robert E Allen Jr

About Robert E. Allen Jr. A Journey of Integrity, Innovation, and Impact Welcome to my corner of the web, where the confluence of technology, entrepreneurship, and ethical business practices come to life. I'm Robert E. Allen Jr., a proud native of southern Ohio, where my roots run deep into the fabric of community and hard work. My journey in the tech world began at Shawnee State University, a chapter filled with exploration and the beginnings of a lifelong passion for computer science. However, my academic path took a turn toward the prestigious halls of Penn State, where I completed my degree and set the foundation for what would become a nearly three-decade-long adventure in business. Building an Empire on Principles Nearly 30 years ago, I embarked on an entrepreneurial journey, not just to start a business, but to build an empire defined by a commitment to ethical practices and community service. Inspired by the Rotary four-way test—Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned?—my business philosophy centers on these questions, guiding every decision and interaction. This ethos has not only shaped my professional life but has also fostered a culture of integrity, trust, and mutual respect within my company and with our clients. A Family Man at Heart Beyond the world of bits, bytes, and business, my life is rich with love and laughter, thanks to my wife and our two wonderful daughters. They are my why, the reason behind every late night, every early morning, and every decision to push the boundaries of what's possible. Together, we've created a life filled with memories, learning, and love—a true testament to the balance between professional ambition and personal fulfillment. Looking Forward As I look to the future, my goal is to continue leveraging technology to make a positive impact on the world, guided by the principles that have brought me this far. I strive to innovate, to lead with integrity, and to inspire those around me to do the same. Whether through my business endeavors, community service, or simply by being a role model to my daughters, my journey is about creating a legacy that transcends technology—a legacy of positive change, ethical leadership, and a commitment to making the world a better place for future generations. Thank you for visiting my site. I hope to not only share my journey with you but also to inspire you to pursue your passions, lead with integrity, and make a meaningful impact in your corner of the world.