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Many business owners tend to underrate the importance of  Pinterest. Though Pinterest may not be as big as Facebook, it is certainly an important social media platform having a deep penetration in female demographics. According to a study, about 68 percent of U.S. women between 25 and 54 years of age use Pinterest. While you might think that Pinterest is only popular among men; yet 40 percent of new users are men.

So, in case you do not have a solid strategy for using Pinterest, you are missing out on some key opportunities to reach out to potential new customers. But it’s easy to get started, read on.

Why use Pinterest for business?

People use Pinterest a bit differently than how they use Facebook and Instagram. Pinterest is a network where people look for ideas, including specific inspiration and recommendations to buy new products. According to eMarketer, Pinterest is only second to Facebook in influencing the purchase decisions of U.S. users.

So, to get you started on Pinterest? What are the few essential tips? Here they are:

1. Add keywords in your boards’ titles.

Pinterest has amazing search capabilities. You can help more people locate your business by simply using targeted keywords in your Pinterest boards. You can also select a category for every board to help people find you.

2. Build relevant links back to your website or blog.

To attract your Pinterest followers back on your website, you can add your website link in your Pinterest boards’ descriptions and in the ‘source’ of your pins.

3. Embed pins on your blog pages.

Embedding pins on your blog pages is easy and also is a great way to get more repins. You can also embed your Pinterest profile with a follow button on your blog page.

4. Share your pins and boards on other social media platforms.

You can also share your pins and boards on other social media platforms like Facebook, Twitter, and Instagram. Who doesn’t like seeing a bit of inspiration? 🙂

5. Be consistent.

Consistency is the key to success in Pinterest marketing. You should keep pinning at regular intervals and engage with other users to really grow your profile’s visibility.

6. Keep your pins unique and interesting.

Like blogs should be exciting, your pins should also be attractive, interesting and catchy. You should try to be as unique as possible to beat your competitors!

7. Have a pinnable image on every blog post.

Always use a bigger image of 735 x 1102 because Pinterest loves tall, vertical images. Such images will surely attract the attention of viewers and help you get more repins.

Exciting, isn’t it? We know it is! So, if you haven’t started on your Pinterest marketing yet, get started today! Or if all this sounds overwhelming to you, get the experts to handle the job. Check out our affordable social media marketing services!

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Robert E Allen Jr

About Robert E. Allen Jr. A Journey of Integrity, Innovation, and Impact Welcome to my corner of the web, where the confluence of technology, entrepreneurship, and ethical business practices come to life. I'm Robert E. Allen Jr., a proud native of southern Ohio, where my roots run deep into the fabric of community and hard work. My journey in the tech world began at Shawnee State University, a chapter filled with exploration and the beginnings of a lifelong passion for computer science. However, my academic path took a turn toward the prestigious halls of Penn State, where I completed my degree and set the foundation for what would become a nearly three-decade-long adventure in business. Building an Empire on Principles Nearly 30 years ago, I embarked on an entrepreneurial journey, not just to start a business, but to build an empire defined by a commitment to ethical practices and community service. Inspired by the Rotary four-way test—Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned?—my business philosophy centers on these questions, guiding every decision and interaction. This ethos has not only shaped my professional life but has also fostered a culture of integrity, trust, and mutual respect within my company and with our clients. A Family Man at Heart Beyond the world of bits, bytes, and business, my life is rich with love and laughter, thanks to my wife and our two wonderful daughters. They are my why, the reason behind every late night, every early morning, and every decision to push the boundaries of what's possible. Together, we've created a life filled with memories, learning, and love—a true testament to the balance between professional ambition and personal fulfillment. Looking Forward As I look to the future, my goal is to continue leveraging technology to make a positive impact on the world, guided by the principles that have brought me this far. I strive to innovate, to lead with integrity, and to inspire those around me to do the same. Whether through my business endeavors, community service, or simply by being a role model to my daughters, my journey is about creating a legacy that transcends technology—a legacy of positive change, ethical leadership, and a commitment to making the world a better place for future generations. Thank you for visiting my site. I hope to not only share my journey with you but also to inspire you to pursue your passions, lead with integrity, and make a meaningful impact in your corner of the world.