Businesses, in general, have to face a number of challenges on a daily basis and with low-budget businesses, it is even more so. This is why we have rounded up the top 10 marketing tactics for low-budget businesses to help you overcome all these challenges. Here they are:
1. Hop on to the PPC Wagon
Pay-per-click or PPC is a great way of connecting with potential customers and boosting your revenue. This is the reason it is steadily gaining more popularity as a form of advertising. In addition to this, it also helps your company gain more exposure and a wider following of people.
2. Say ‘Yes’ to Social Media Contests
It’s one of the smartest marketing tactics, especially for low-budget businesses because it requires next to no investment. What’s more? It raises brand awareness among potential customers.
3. Give Away Freebies
We all love free stuff, without exception. So, why not capitalize on this human tendency? You can offer the following things as freebies:
– Few of the samples of your product/feature
– Free trials for a couple of days
– 1-day premium login
– Discount vouchers or promo codes
But, of course, it is all about to give and take, so by giving all this for free, you will gain brand visibility, a loyal customer base, an increase in the number of leads, and more sales.
4. Organize Community Events
Organizing community events require smart planning as these events must not exceed the budget. Such events help your brand gain visibility and publicity.
5. Make Use of Email Marketing
Email marketing is a great way of promoting and advertising your brand as it is extremely economical. It is ideal because not only can you reach out to your target audience, you can go global as well. There is no limit to your reach. In addition to this, it results in more revenue as well.
6. Promote Your Website on Social Media Platforms
Promote your website on all your social media platforms and groups. Do not underestimate the power of your local audience. Their reach might be wider than you think.
7. Amp Up Your Linked-in Marketing
For businesses, LinkedIn is, without a doubt, the best platform to make your business flourish. It is one of the most low-cost marketing strategies. Join as many groups as you can, that are relevant to your brand and its growth, engage with potential customers and investors, share your ideas and plans, etc. This helps in making your brand known to potential customers who might be interested in what you are selling.
8. Social Media Branding
Social media branding, again, is an extremely low-cost and highly-effective mode of marketing and promoting and advertising your brand and business. Since the reach of social media is so wide, it is imperative that you pay close attention to how you are crafting your brand image because that will have a huge impact on your potential customers.
9. SEO is the Way to Go!
Search engine optimization or SEO is crucial to any and all businesses. It is imperative that you have a good understanding and working knowledge about it because only if your content is optimized to its highest potential can your brand gain proper visibility.
10. Tap into Referral
Referrals are an excellent way of marketing your brand or company because by handing out rewards to your customers, increases their satisfaction, and helps boost their trust and confidence in your brand and its values. What’s more? Happy customers will go ahead and share refer and recommend your brand to people they know, further widening your customer base. It’s a win-win situation!
Need help with marketing your business or brand? Don’t waste another minute! SPARK Services is here to help you with all your business problems. We can help you with your computer, business voice, and web needs. We are big enough to help and small enough to care. Hurry! Get in touch with us today.