You are currently viewing How Does Social Media Influence Consumer Behavior?

It is no secret that social media rules a major part of all our lives today. It is used across the globe to connect with people and allow for a free flow of conversation and ideas. Google, Facebook, Twitter, Instagram, and LinkedIn are just some of the many social media platforms that people use for different purposes.

Customers share product reviews, professionals share advice on food and health, people give fashion tips, and so on and so forth. People have too many connections online, and that way more content is shared and consumed. This starts to influence other’s lives. People start to observe the lifestyle and buying patterns, etc. Statistics show that social media plays a major part in sales and purchases.

Social media has the power to influence a customer’s mind from the start. They look for reviews and recommendations, and social media provides them that. Initially, it helps to narrow down brands. Later on, influencers play an important role with their testimonials and can make or break a sale.

Here are a few ways in which social media influences consumer behavior.


Product awareness

Social media helps to generate awareness about a product. People look for solutions online when they have a problem and more often than not, they are guided to your product (if it serves the purpose). If you do not have a presence online, you need to start working on your social media marketing right away.


Social proof

People need social proof before they can commit to anything. They look for reviews and testimonials by people who have used the product before and this acts as social proof. Shares, comments, likes, and reviews tend to influence people and their buying habits. This also helps to build trust. Sharing videos and pictures give a better image of how happy a client is and this tends to increase conversion rate as well. The power of social media should not be undermined by sellers or buyers.


Promotions, deals, and discounts

Social media allows you to sign up for groups and forums you are interested in. these groups generally tend to offer deals and discounts to their members and these influences buying behavior. Statistics show that 64% of people wait for a sale to buy things. Social media is a very cheap tool to reach billions of active customers.


Social media influencers

Customers tend to believe recommendations from their favorite celebrities or influencers. They get inspired by their style and buy the same products as them. 49% of the crowd seek guidance from a social media influencer before they buy a product. If a famous gamer endorses a specific product, many people belonging to the gaming community will look to buying that product. Instagram, YouTube, Snapchat are just some of the ways influencers have control over the customer base.


If you want to know more about how to use social media to influence your customers and grow your online presence, visit us at SPARK Services. We are a Computer, Voice, & Web company. Our team works hard to provide you with the very best in social media marketing, networking, web design, and computer-related services, with a focus on dependability, customer service, honesty, and trust.

From connecting your business with voice and web services to repairing broken laptops and smartphones, SPARK Services specializes in improving the technology that enhances you and/or your business. When it comes to business, our goal is to help you grow. Visit us today!

Robert E. Allen Jr.

About Robert E. Allen Jr. A Journey of Integrity, Innovation, and Impact Welcome to my corner of the web, where the confluence of technology, entrepreneurship, and ethical business practices come to life. I'm Robert E. Allen Jr., a proud native of southern Ohio, where my roots run deep into the fabric of community and hard work. My journey in the tech world began at Shawnee State University, a chapter filled with exploration and the beginnings of a lifelong passion for computer science. However, my academic path took a turn toward the prestigious halls of Penn State, where I completed my degree and set the foundation for what would become a nearly three-decade-long adventure in business. Building an Empire on Principles Nearly 30 years ago, I embarked on an entrepreneurial journey, not just to start a business, but to build an empire defined by a commitment to ethical practices and community service. Inspired by the Rotary four-way test—Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned?—my business philosophy centers on these questions, guiding every decision and interaction. This ethos has not only shaped my professional life but has also fostered a culture of integrity, trust, and mutual respect within my company and with our clients. A Family Man at Heart Beyond the world of bits, bytes, and business, my life is rich with love and laughter, thanks to my wife and our two wonderful daughters. They are my why, the reason behind every late night, every early morning, and every decision to push the boundaries of what's possible. Together, we've created a life filled with memories, learning, and love—a true testament to the balance between professional ambition and personal fulfillment. Looking Forward As I look to the future, my goal is to continue leveraging technology to make a positive impact on the world, guided by the principles that have brought me this far. I strive to innovate, to lead with integrity, and to inspire those around me to do the same. Whether through my business endeavors, community service, or simply by being a role model to my daughters, my journey is about creating a legacy that transcends technology—a legacy of positive change, ethical leadership, and a commitment to making the world a better place for future generations. Thank you for visiting my site. I hope to not only share my journey with you but also to inspire you to pursue your passions, lead with integrity, and make a meaningful impact in your corner of the world.